Never let it be said that Popes don't know how to have fun. I was looking up the illustrious predecessor of the new pope on Wikipedia and, inter alia, it says "In his private spiritual life, Benedict was devoted to the Blessed Virgin Mary, and of all the modern Popes was the most fervent in propagating the wearing of the Brown Scapular of Our Lady of Mount Carmel, endorsing the claim that wearing it piously brings "the singular privilege of protection after death" from eternal damnation, and giving an indulgence for every time it was kissed. "
And when you search for this on Google, you get the ad: "Scapular Medals Traditional Catholic Medals In Stock and Ready to Ship ourladyoflourdescatholicgifts.com"
Do you think that all Cardinals secretly spend their evenings deciding what name they would take if they became Pope? Perhaps there are shops that discreetly sell Pope outfits to frustrated Cardinals.