Also, didn't the launch of newspapers used to be big news? Like the launch of radio / TV stations. When they had the great BBC frequency change stickers were sent out to every house for their radios!
(Links...here, here and here. Note that they say Salisbury and Peking! Also the presenter refers to the listeners, I think for the shipping forecast and inland waters forecast 'gentlemen'.
The Radio 3 thing is utterly utterly bizarre 'the biggest upheaval since the Normal conquest.