October 11th, 2008

Supermarket sweep

I see that Tesco's have changed their tactic for own-brand things and are inventing fake brands for things e.g. 'Daisy' for dishwasher tablets and 'Planter's Best' for herbal tea. Would anyone more attuned to the dark arts care to speculate why? My guess would be that it's to attract the people who wouldn't normally want to think of themselves as 'own brand' buyers but are feeling the pinch.