This is kind of clever, in a sense. Although the composer describes it as one bit music and it is not clear in what sense that is true. Maybe that all the notes are at the same volume. The music (there are some MP3s on his website) is moderately engaging although is of a form, not unlike 'module music' etc. that I am not convinced that the world necessarily needs more of.
Clearly one could up the ante by producing a film that plays itself in a DVD case. You would need a thin LCD (or by analogy with the 'CD' have some sort of output to a screen, but I think that would be a cop-out).
